Why Should Link Building Matter To Me?
Backlinks are links from outside websites that point in the direction of your website. Backlinks are the crutch to SEO(Search Engine Optimization) and can affect your website’s visibility and ranking. They let search engines know that other websites see your content as being relevant, and that your website is reputable and a source of valid information.
Furthermore, backlinks can help search engines find new pages on your site. If a box were to crawl and find a link to your website they would follow said link, and index your webpage. This will tell the SERP that your website is relevant, and will thus bring in organic traffic.
Also, backlinks increase website referral traffic. If someone were to click a link to your website from another, they get directed straight to your site, meaning the likelihood of a new customer/client. Isn’t that convenient?